Digital Signage - Dynamic Media

Lyle Bunn

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"SPEED"  
 
    Over 1100 people including end user, network operator and supplier organizations have been trained in Digital Signage - Digital Out-of-Home Application and Project Definition, Design, Launch and Management using SPEED. 
 
  
 
    

Public sessions are planned for the following major industry events

                         

                                         April 13, 2010 Las Vegas

 


“SPEED” is the acronym for:

Structure for Planning, Explaining, Excitement and Deployment.”

This 4-hour program offers practical, real-world perspectives, templates and information to move digital signage projects forward with Speed. Private presentations can include private consultation or facilitation of project or marketing planning. It is very valuable for suppliers seeking rapid market entry and success . 

 

                                                                          

The full SPEED program comprised of eight modules is 4 hours in duration, and shorter programs can be structured based on time available and training focus. All programs are structured to allow end users and suppliers of digital signage to better plan objectives, timelines and budgets, and define key elements of a digital signage initiative leading to technology selection, deployment, growth and successful operations.

 

An accompanying Digital Signage Planning Manual includes templates and guidelines to assist in network planning.


SPEED has been developed for everyone involved in the supply or use of Digital Signage including:

 

  • End Users in Retail, Consumer Services, Campus and Corporate Environments. 
  • Providers of Consumer and Staff Communications Services.
  • Suppliers of Audio/Visual and Information technologies.
  • Environment and Customer/Patron Experience Designers.
  • Advertising Agencies.
  • Media Planners and Buyers.
  • Brand Management.
  • Suppliers of Technologies and Services applicable to Digital Signage.
  • Publishers
  • Broadcasters
  • Cellular Service and Media Network Providers.
  • Systems Integrators - Sales and Account Management.
  • Commercial Audio-Visual Providers. 
  • Rental, Staging and Event Providers.
  • Signage Suppliers.
  • Graphic and Digital Print Providers.
  • Content Producers and Providers. 
  • Web Design and Media Creators.
  • Investors in Dynamic Media.
                                              

 

SPEED addresses communications objectives, business models, the technology ecosystem, operations and critical success factors to improve the ability to define, “sell,” advance, assess and expand digital signage systems. 

 

  


 
 

ABOUT THE “SPEED” PROGRAM AUTHOR AND PRIMARY PRESENTER

Lyle Bunn is the Author and Primary Presenter of the “SPEED” program. He has been called a “guru” in North America’s digital signage industry and is highly regarded as an independent advisor, commentator and educator to end users, network operators and suppliers in the industry.

 

He has served as strategy architect and contributed to the planning and deployment of a wide range of digital signage networks in retail, consumer services, hospitality and corporate environments for consumer, patron, staff and campus communications. He has also helped to successfully position technology and services providers for digital signage supply.

 

A Google search of “Lyle Bunn Digital Signage” gets over 250 references. He was published over 75 articles and was the principal author of “The new Madison Avenue Diet – The Strategy for Performance-Focused Dynamic Signage Content” published by Alchemy. His eBook titled the “Digital Signage Planning Guide,” has been released in its 4th edition and is in use around the world.

 

Lyle is a member of the Academy Faculty of InfoComm International and has served as conference chair, presenter or moderator at every major North American digital signage event held over the past several years and regularly presents at corporate and association events.

 

Lyle was the only individual named to the Digital Signage Forum’s 2005 Digital Signage Top Ten List, listed among such corporations as Thomson, 3M, Clear Channel, Focus Media and others. Lyle is often referred to as an “industry expert” in articles, presentations, whitepapers and the corporate plans and press releases of companies, and he has been one of the first in the digital signage industry to carry industry perspectives into the broadcasting and consumer electronics industries.

 

 

Contact Lyle@LyleBunn.com or telephone 416-904-4426 to schedule SPEED training for your organization.