SPEED II
The
acclaimed SPEED II Dynamic Signage Training Program is a proven
information-rich training program recommended for end users and suppliers of
dynamic place-based signage for advertising-based, corporate or hybrid networks
for customer, patron, staff or student communications.
The now time-tested, "best practice"
approaches presented in the program accelerate professionals through the digital signage learning curve,
getting “up to SPEED” on the primary elements of planning and the
inter-relationship between each.
The
presentation and planning templates provided to participants provide a solid
basis for project, supply, investment and operational success.
SPEED
II enables the success of Dynamic Signage projects and professional by
providing “Structure for Planning, Explaining, Excitement
and Deployment.”
This
4-hour program offers proven, practical approaches and real-world perspectives,
templates and information in areas that are critical to project planning,
advancement and operational success.
This vendor-neutral program
provides approaches that will allow end users to gain maximum benefits while
managing risk and minimizing the investment of money and staff time. SPEED
II allows project contributors to move dynamic signage projects forward with
Speed. The program is of high value to supply personnel seeking rapid market
entry and success.
Over 2200 end user, network operator, integration and supplier professionals have used "SPEED" to accelerate their Dynamic Signage - Digital Out-of-Home Application and Project Definition, Design, Launch and Management success.
SPEED II
will soon be available through the Digital Signage Expert Group (DSEG) program as a self-paced, online program.
Units (RUs) for the InfoComm International CTS, CTS-D, and CTS-I certifications.
Photo by David Keene, Digital Signage Expo Feb. 22, 2011
The SPEED II program is
comprised of four one-hour sessions or two two-hour sessions and is proven to be valuable for
professionals in a wide range of end user and supply disciplines including:
• End Users in Retail, Food Services, Hospitality, Consumer
Services, Transportation, Health Care, Campus, Corporate and other Environments.
• Providers of Consumer Marketing and Staff
Communications Services.
• Information Technology professionals
• Suppliers of Audio/Visual and Information
technologies
• Providers of Static Signage and Digital Graphics.
• Environment and Customer/Patron Experience Designers.
• Advertising Agencies.
• Media Planners and Buyers.
• Brand Management.
• Suppliers of Technologies and Services
applicable to Digital Signage.
• Publishers
• Broadcasters
• Cellular Service and Media Network Providers.
• Systems Integrators - Sales and Account Management.
• Commercial Audio-Visual Providers.
• Rental, Staging and Event Providers.
• Content Producers and Providers.
• Web Design and Media Creators.
Key learning outcomes:
- Participants
will learn how to plan and advance Dynamic Signage projects to provide tangible
business benefits.
- Benchmark
performance indicators will be provided against which to plan and measure
success.
- Usable planning
approaches that can minimize risk and complexity will be provided.
- Project
structures that minimize time and investment toward outcomes will be provided.
- Approaches to
integrating Dynamic Signage with other communications approaches (i.e. mobile,
internet, loyalty programs, print, etc.) will be provided.
ABOUT THE “SPEED” PROGRAM AUTHOR AND PRIMARY PRESENTER
Lyle Bunn is the Author and Primary Presenter of the “SPEED” program. He has been called a “guru” in North America’s digital signage industry and is highly regarded as an independent advisor, commentator and educator to end users, network operators and suppliers in the industry.
He has served as strategy architect and contributed to the planning and deployment of hundreds of digital signage projects in retail, consumer services, hospitality, corporate and other environments for consumer, patron, staff and campus communications. He has also helped to successfully position technology and services providers for digital signage supply.
A Google search of “Lyle Bunn Digital Signage” gets over 250 references. He was published over 200 articles and whitepapers and was the principal author of “The new Madison Avenue Diet – The Strategy for Performance-Focused Dynamic Signage Content” published by Alchemy. His eBook titled the “Digital Signage Planning Guide,” has been released in its 5th edition and is in use around the world.
Lyle is a member of the Academy Faculty of InfoComm International and has served as conference chair, presenter or moderator at every major North American digital signage event held over the past several years and regularly presents at corporate and association events.
Lyle was the only individual named to the Digital Signage Forum’s 2005 Digital Signage Top Ten List, listed among such corporations as Thomson, 3M, Clear Channel, Focus Media and others. Lyle is often referred to as an “industry expert” in articles, presentations, whitepapers and the corporate plans and press releases of companies, and he has been one of the first in the digital signage industry to carry industry perspectives into the broadcasting and consumer electronics industries.
Contact Lyle@LyleBunn.com or telephone 416-904-4426 to schedule SPEED training for your organization.