Digital Signage - Dynamic Media

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Lyle Bunn "makes digital signage happen" by providing counsel, direction and education in the planning, deployment, supply and use of dynamic digital display. He is considered to be "consistantly ahead of the curve" bringing leading edge insights and deep experience to consulting and education assignments. His primary focus is helping organziations to advance Digital Signage and Digital Out-of-Home initiatives as an independent consultant, industry insider and application specialist. He contributes to organizations on a confidential basis, and as well his insights and commentary are widely published on a regular basis. He presents or moderates at virtualy every major industry event.

Get information about Lyle Bunn  or Google "Lyle Bunn digital signage". Get The 2008 Year in Review and other resources authored by Lyle help to improve understanding and better plan network deployments and operations, as well as better use the enabling capability of Dynamic Digital Signage to achieve communications goals.

As forms of dynamic disgital display are increasingly integrated and digital signage display converges with broadcasting and mobile capabilities, visit this site for informed perspectives.

"Lyle Bunn draws from 30 years of advancing technologies and their application, the past 10 of which have been fully focused on digital communcations supply chains, technology integration for large-scale dynamic digital signage deployments, cross platform communications system integration and best practices in "content" strategy and production, 

toward increasing the effectiveness and value of digital communications in Out-of-Home environments".

Lyle@LyleBunn.com  

Lyle Bunn provides strategic and business counsel to investors, operators, suppliers and users of Digital Signage, Dynamic Media and Media Channels in Out-of-Home environments. Consulting services include:

.  Digital Out-of-Home (DOOH) Project Planning
.  Situation/opportunity/market assessment

.  Business Planning and Acceleration

.  Alternatives Analysis and Sourcing

.  Training, Education and Orientation

.  Strategy Development, 

.  Relationship Architecting,

.  Vendor Support

Lyle stays at the leading edge of digital signage and digital out-of-home, with knowledge that is "ahead of the curve" by:

.  Continuously refining and helping to define the way in which DS/DOOH objectives are articulated.

.  Defining and refining DS/DOOH networks and initiatives.

.  Assuring the best use of the technology and business providers ecosystem.

.  Integrating DS/DOOH into the communications continuum.

.  Advancing the use of DS/DOOH as a part of a media platform that incorporates and integrates with other business applications.

.  Knowing "who to call" to move initiatives forward.

.  Accessing available information.  

The "SPEED" Digital Signage Training Program, a 4-hour program comprised of eight modules has been developed and is delivered by Lyle Bunn to provide project and business development momentum. Get "SPEED"!  

Digital Signage and Dynamic Digital Display describes digital display screens such as LCD, plasma, CRT or LED connected in a network and controlled from a single centralized point. This is also known as Retail Media, Out-of-Home (OOH) Video, Digital Point-of-Purchase (POP), In-Store TV, Captive Audience TV, Narrowcasting Networks, Dynamic Display Engagement Media, Dynamic Communications Network, Place-Based Media, and Dynamic Out-of-Home, Private Audience Display or other names.

Lyle Bunn is widely recognized as a leading figure in North America's Dynamic Digital Signage industry. Lyle has contributed to the planning of many of the largest signage networks in North America.

He was the only individual named to the Digital Signage Forum's 2005 Digital Signage Top Ten List, among corporations such as Thompson (PRN), 3M, Clear Channel, Focus Media and others.

Lyle has chaired or presented at virtually every major digital signage conference in the past several years, and has over a hundred published articles and media references to his credit.

He was the principal author of "The new Madison Avenue Diet - The Strategy for Performance-Focused Dynamic Signage Content". This omnibus whitepaper provides the framework for digital signage business models and content production. In early 2007 Lyle Bunn released the first-ever CD ebook "Digital Signage Planning Guide" which is used around the world and is now available in its third edition.

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