Digital Signage. Digital Place-based Media. Digital Out-of-Home. Dynamic Media.

Lyle Bunn is an independent consultant, author and educator in advancing Digital Signage and Dynamic Place-based Media projects and supply. He brings experience, knowledge and contacts to “make Digital Signage, Digital Out-of-Home and Digital Place-based Media happen”... successfully.

He is one of North America’s most highly regarded, broadly recognized and “well connected” independent industry consultants. He has served as principal writer and editor of special industry reports in USA Today and the Wall Street Journal (April 9) 

He has published over 112 articles on Digital Signage / Digital Out-of-Home to his credit and his articles, status reports and insight papers enjoy high readership. Lyle presents at every major digital signage event and is often referenced as an industry and digital signage authority.

Lyle Bunn has helped hundreds of organizations plan, implement, use and benefit from Digital Signage and Digital Place-based Media.

His consulting, education and facilitation services can help your organization maximize its benefit from this new medium for brand, customer, patron, public, staff or student communications.

Lyle Bunn brings business and project strategy to clarify “the big picture,” proven processes, the identification and coordination of resources and expert facilitation for sustainable success at the enterprise, business, project and end user levels.

"Lyle Bunn draws from 35 years of experience in the advancement and application of enabling technologies, the past 10 of which have

been fully focused on digital communcations supply chains, technology integration for

large-scale dynamic digital signage deployments, cross platform communications system integration and best practices in "content" strategy and production, all 

toward increasing the effectiveness and value of digital communications in Out-of-Home environments".

Lyle@LyleBunn.com  

Lyle Bunn provides strategic and business counsel to investors, operators, suppliers and users of Digital Signage, Dynamic Media and Media Channels in Out-of-Home environments. Consulting services include:

.  Strategy Architecting and Business Planning 

.  Validation and Refinement of Assumptions

.  Digital Out-of-Home (DOOH) Project Planning & Management
.  Situation/opportunity/market assessment

.  Business and Project Tuning and Acceleration

.  Alternatives Analysis and Sourcing

.  Orientation, Training, Education and Facilitation

.  Strategy Development, 

.  Relationship Architecting,

.  Vendor Support

The "SPEED" Digital Signage Training Program, a 4-hour program comprised of eight modules has been developed and is delivered by Lyle Bunn to provide project and business development momentum. Get "SPEED"!  

Lyle is a member of the Academy Faculty of InfoComm International and has presented for the National System Contractor Association (NSCA). He is a member of the Digital Signage Association, the Self-Service Industry Association, the Digital Signage Federation. He also serves on the Advisory Board of the Digital Signage Show/KioskCom and the Consultants Advisory Panel of Digital Signage Expo.

He has served as Editor for Digital Signage supplements published in the March 2009 and January 2010 editions of USA Today, as well as The Wall Street Journal on April 9, 2010. 

Digital Signage and Dynamic Digital Display describes digital display screens such as LCD, plasma, CRT or LED connected in a network and controlled from a single centralized point. This is also known as Retail Media, Out-of-Home (OOH) Video, Digital Point-of-Purchase (POP), In-Store TV, Captive Audience TV, Narrowcasting Networks, Dynamic Display Engagement Media, Dynamic Communications Network, Place-Based Media, and Dynamic Out-of-Home, Private Audience Display or other names.

Lyle Bunn is widely recognized as a leading figure in North America's Dynamic Digital Signage industry. Lyle has contributed to the planning of many of the largest signage networks in North America.

He was the only individual named to the Digital Signage Forum's 2005 Digital Signage Top Ten List, among corporations such as Thompson (PRN), 3M, Clear Channel, Focus Media and others.

Lyle has chaired or presented at virtually every major digital signage conference in the past several years.

He was the principal author of "The new Madison Avenue Diet - The Strategy for Performance-Focused Dynamic Signage Content". This omnibus whitepaper provides the framework for digital signage business models and content production. In early 2007 Lyle Bunn released the first-ever CD ebook "Digital Signage Planning Guide" as a CD-ROM eBook which, now in its 5th edition, is used around the world.

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