Dynamic Place-based Media. Digital Out-of-Home. Enterprise Media.

Lyle Bunn (Ph.D Hon) is an independent analyst, adviser and educator in North America's Dynamic Place-based Media industry. He has been recognized with an Honorary Doctorate for his contributions to Dynamic Media initiatives and industry development.

Lyle Bunn brings experience, knowledge and contacts to “make Dynamic Signage and Enterprise Media happen”... successfully.

He is one of the industry's most highly regarded, broadly recognized and “well connected” professionals. He has served as principal writer and editor of industry reports in USA Today, The Wall Street Journal and Canada's National Post and has published over 200 articles on Dynamic Place-based and Enterprise Media. Lyle presents at every major digital signage event and is often referenced as an industry and digital signage authority. National Post and

Lyle Bunn has helped hundreds of organizations plan, implement, use and benefit from Digital Signage and Digital Place-based Media.

His consulting, education and facilitation services can help your organization maximize its benefit from this new medium for brand, customer, patron, public, staff or student communications.

"Lyle Bunn draws from 35 years of experience in the advancement and application of enabling technologies, the past 10 of which have

been fully focused on digital communications supply chains, technology integration for

large-scale dynamic digital media deployments, cross platform communications system integration and best practices in "content" strategy and production, all 

toward increasing the effectiveness and value of digital communications in Out-of-Home environments".

Lyle@LyleBunn.com  

Lyle Bunn brings business and project strategy to clarify “the big picture,” proven processes, the identification and coordination of resources and expert facilitation for sustainable success at the enterprise, business, project and end user levels.

He provides strategic and business counsel to investors, operators, suppliers and users of Digital Signage, Dynamic Media and Media Channels in Out-of-Home environments. Consulting services include:

.  Strategy Architecting and Business Planning 

.  Validation and Refinement of Assumptions

.  Digital Out-of-Home (DOOH) Project Planning & Management
.  Situation/opportunity/market assessment

.  Business and Project Tuning and Acceleration

.  Alternatives Analysis and Sourcing

.  Orientation, Training, Education and Facilitation

.  Strategy Development, 

.  Relationship Architecting,

.  Vendor Support

The "SPEED II" Digital Signage Training Program, a 4-hour program comprised of eight modules has been developed and is delivered by Lyle Bunn to provide project and business development momentum. Get "SPEED"!  

Lyle is a member of the Academy Faculty of InfoComm International and has presented for the National System Contractor Association (NSCA). He is a member of the Digital Screenmedia Association, the Self-Service Industry Association and the Digital Signage Federation. He serves on the Advisory Board of Customer Engagement Technology World, on the Consultants Advisory Panel of Digital Signage Expo and has assisted the International Sign Association as well as other organizations to deliver valuable education.

Lyle Bunn was the only individual named to the Digital Signage Forum's 2005 Digital Signage Top Ten List, among corporations such as Thompson (PRN), 3M, Clear Channel, Focus Media and others.

He was the principal author of "The new Madison Avenue Diet - The Strategy for Performance-Focused Dynamic Signage Content". This omnibus whitepaper provides the framework for digital signage business models and content production. In early 2007 Lyle Bunn released the first-ever CD ebook "Digital Signage Planning Guide" as a CD-ROM eBook which, now in its 5th edition, is used around the world.

Digital Signage and Dynamic Digital Display describes digital display screens such as LCD, plasma, CRT or LED connected in a network and controlled from a single centralized point. This is also known as Retail Media, Out-of-Home (OOH) Video, Digital Point-of-Purchase (POP), In-Store TV, Captive Audience TV, Narrowcasting Networks, Dynamic Display Engagement Media, Dynamic Communications Network, Place-Based Media, and Dynamic Out-of-Home, Private Audience Display or other names.