Provided on this site are information about Lyle Bunn and resources authored by Lyle Bunn to help in better understanding and planning network deployments and operations, and using Dynamic Digital Signage to achieve communications goals. As forms of dynamic disgital display are increasingly integrated and digital signage display converges with broadcasting and mobile capabilities, visit this site for perspectives, best practices and case studies.
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Lyle Bunn provides strategic and business counsel to investors, operators, suppliers and users of Digital Signage, Dynamic Media and Media Channels in Out-of-Home environments. Specific services include: . Situation/opportunity/market assessment . Business Planning and Acceleration . Alternatives Analysis and Sourcing . Training, Education and Orientation . Strategy Development, . Relationship Architecting.     Digital Signage and Dynamic Digital Display describes digital display screens such as LCD, plasma, CRT or LED connected in a network and controlled from a single centralized point. This is also known as Retail Media, Out-of-Home (OOH) Video, Digital Point-of-Purchase (POP), In-Store TV, Captive Audience TV, Narrowcasting Networks, Dynamic Display Engagement Media, Dynamic Communications Network, Place-Based Media, and Dynamic Out-of-Home, Private Audience Display or other names.
Lyle Bunn is widely recognized as a leading figure in North America's Dynamic Digital Signage industry. Lyle has contributed to the planning of many of the largest signage networks in North America.
He was the only individual named to the Digital Signage Forum's 2005 Digital Signage Top Ten List, among corporations such as Thompson (PRN), 3M, Clear Channel, Focus Media and others.
Lyle has chaired or presented at virtually every major digital signage conference in the past several years, and has over a hundred published articles and media references to his credit.
He was the principal author of "The new Madison Avenue Diet - The Strategy for Performance-Focused Dynamic Signage Content". This omnibus whitepaper provides the framework for digital signage business models and content production. In early 2007 Lyle Bunn released the first-ever CD ebook "Digital Signage Planning Guide" which will soon be available in its third edition.
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