DOWNLOAD RESOURCES HERE - No fee or registration required
 NRF Shouts Technology, Engagement and Talent. This summary of the National Retail Federation
January 2012 “The BIG Show” trade show and conference is through the lens of the
value and directions of Digital In-Store and Dynamic Place-based Media toward
improving the success of brands and retailers. While the marquis theme of the
event was “Engage and Evolve,” the three retail industry priorities of
“technology”, “engagement” and “talent” were reflected by many exhibitors,
retail sector briefing reports and in conference sessions. 7 pages.
Triple-digit Growth - Can the Digital Signage industry handle it?. Perspectives leading into the Oct 17-18 Digital Signage Investors Conference.
Health Services and Dynamic Signage. This 18-page, in-depth whitepaper outlines the uses and benefits for Digital Signage in hospitals, clinics, diagnostic services, long-term care and medical offices.
Coming soon: Analytics and ROI/ROO Optimization for Dynamic Signage. This in-depth whitepaper describes the approaches and value of quantitative and qualitative analytics in the optimization of Dynamic Signage.
 Infocomm 2011 (2-page summary).
During Infocomm 2011 Lyle Bunn assembled and moderated in-depth case studies, presentations and industry expert interviews in the Digital Signage Showcase. These Theatre presentations and interviews (29 in all - each about 20 minutes in length) can be viewed online. The following were popular presentations made by Lyle.
 A 15-minute overview of Digital Signage project planning framework.
 Overview of the Technology Ecosystem for Digital Signage.
 Defining Communications Objectives - Getting the most from the medium
Campus Dynamic Signage Networks - This 34-page (5.8 Mb) whitepaper outlines the value of this campus communications medium and ways of assuring that benefits are fully realized. The paper also presents ways of generating revenues in order to offset operating and network costs, and generate new revenues for the campus or departments.
The "CONTENT" of Dynamic Place-based Media: The Rise of The "Content is King Monarchy". This
40 page (2.2 Mb .pdf), 23 chapter paper addresses the key elements of
content related to dynamic place-based media, providing direction to
improve content and communications goals.
"Fail to Plan - Plan to Fail". As
published in the Digital Signage Best Practices" Guide, this articles
outlines how to address the challenges of selecting the right media
management software by defining the level of software functionality
required to meet communications goals. Digital Signage in Retail Financial Services: Sector supplier John Ryan provides results of their survey of the experiences, frustrations and attitudes of 167 large and mid-sized financial retailers representing 137,000 branches.
The 2011 Digital Signage Industry Trends Report by DigitalSignageToday.com reflects the growth of the industry with comparisons to their 2009 survey. Broad-ranging commentaries on industry trends are provided by 11 industry representatives.
DSE2011 Showcases Dynamic Media Maturity. The status and directions of Digital Place-based Media as presented at Digital Signage Expo, Feb 22-25, 2011 in Las Vegas are summarized.
 Digital Signage Supplement (Nov. 5, 2010)
This 8-page supplement of the November 5, 2010 editions of USA Today (New York, Chicago, Los Angeles) includes case studies and commentary by industry leaders. (Offered in .pdf by permission of publisher Mediaplanet). Lyle Bunn served as supplement Editor.  Download the 8-page Digital Signage Supplement
This September 8, 2010 Digital Signage supplement in Canada's National Post newspaper, published by Media with editing and writing by Lyle Bunn. (Posting for download by permission of Mediaplanet) includes case studies of Labatt, Tim Horton, Air Canada and other Digital Signage applications.
WEBINAR: Digital Signage in Quick Serve Restaurants and Food Services Download this 1 hour webinar of Lyle Bunn, NEC, Pei Weir moderated by David Keene on leading practices. The Digital Signage "Log Jam" - Revenues Through De-Jamming. Five problems are impeding the progress of projects and the success of suppliers. Problems and solutions are outlined here. NAB (National Association of Broadcasters) and Digital Signage Show / KioskCom April 2010 : Engagement through the Technologies Prism. This summary of the recent NAB and the DS Show offers insights and perspectives emerging from these events on the direction and pace of change in the use of broadcast and place-based media for branding and communications. Architectural Media integrates Dynamic Display with design and fixtures to express the brand in the physical environment. Exerpts of this paper also appeared in the August edition of Sign Media Canada Place-based Media Complements Multi-Channel Marketing As introduction to the April 28 Digital Signage 2010 Virtual Trade Show, this short outline describes the role of Place-based media. 
Digital Place-based Media Supplement (Download .pdf) Download the full supplement or its individual articles written by Lyle Bunn. What’s in a name? (Editor’s Forward) Economic Upswing The Sharpest Instrument in the Marketers Tool Chest Digital Place-based Media: The High Value Proposition Changing Consumer Media Consumption Demands Better Communications Approaches Bringing Messages to Life in the Workplace “CONTENT” is gaining “stride” and growing fast. Content production for North America’s Digital Signage/Digital Out-of-Home (DS/DOOH) networks has reached $3.5 billion in annual investment, drawing on 21,000 person years of talent. Digital Signage Supplement Download the full 16-page, Jan 29, 2010 supplement (by permission of Publisher MediaPlanet), or its individual articles as originally authored by Lyle Bunn. Bright Lights In - And For The Economy (foreward) Advertising: Right Time - Right Place Application: Increasing Communications ROI Retail: Engaging Customers in Retail Technology: Big Names Makes Waves In The Industry Public Safety Through Digital Signage
2010 - A Year of Choices. Jan 2010. The evolution of supply approaches offer options in the sourcing and supply of Digital Signage. Well defined communications objectives lead to a business and operatonal models, which are fulfilled by technologies. "Fail to Plan - Plan to Fail".
As published in the Digital Signage Best Practices" Guide, this articles oulines how to address the challenges of selecting the right media management software by defining the level of software functionality required to meet communications goals.
SWOT Analysis - DS/DOOH Industry Nov. 2009. SWOT - Strengths, Weaknesses, Opportunities and Threats are outlines within six primary catagories of industry competitive positioning in this in-depth 14-page paper. Download other Papers and Articles by Lyle Bunn in this Resources section |