Digital Signage Supplement
Download the full 16-page, Jan 29th supplement (by permission of Publisher MediaPlanet), or its individual articles as originally authored by Lyle Bunn (for use in WORD format).
Bright Lights In - And For The Economy (foreward)
Advertising: Right Time - Right Place
Application: Increasing Communications ROI
Retail: Engaging Customers in Retail
Technology: Big Names Makes Waves In The Industry
Public Safety Through Digital Signage
2010 - A Year of Choices. Jan 2010.
The evolution of supply approaches offer options in the sourcing and supply of Digital Signage. Well defined communications objectives lead to a business and operatonal models, which are fulfilled by technologies.
"Fail to Plan - Plan to Fail". Jan. 2010
As published in the Digital Signage Best Practices" Guide, this articles oulines how to address the challenges of selecting the right media management software by defining the level of software functionality required to meet communications goals.
SWOT Analysis - DS/DOOH Industry Nov. 2009. SWOT - Strengths, Weaknesses, Opportunities and Threats are outlines within six primary catagories of industry competitive positioning in this in-depth 14-page paper.
Download other Papers and Articles by Lyle Bunn in this Resources section