2008 Digital Signage/DOOH Year in Review
... Rewards began to show in 2008 for astute digital signage suppliers and network operators. After several years of sustained hard effort industry maturity was evident on a broad range of fronts. Several areas of development and growth indicators suggest that exceptional opportunities will be available during 2009.
The particular highlights of the 2008 year for the Industry were:
- Growth, growth, growth!
- The value of new supply models clearly emerged.
- Improvements in measurement approaches for audience and effectiveness.
- Mountains of information became available.
- The range of technology options increased.
- Harbinger deployments proceeded.
- Digital Signage grew in investment attractiveness.
This article identifies the major developments that occurred during 2008 as - Digital Signage “Turned the Corner,” maturing in 2008
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Digital Signage - Business Systems Provider (DS-BSP) Emerging as a New Supply Catagory
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The Digital Signage Planning Guide: 3rd Edition now available.
The 3rd Edition of the "Digital Signage Planning Guide" is now available. Comrised of 52 chapters in 5 sections and including 120 powerpoint slides, it provides valuable planning information about digital signage networks, their growth path, what is motivating this high growth industry and in-depth information for planning, operating and using Dynamic Digital Signage.
The popular CD ebook, with copies shipped throughout USA and Canada, and to Australia, Italy, UK, Greece, Brazil and other countries, benefits those becoming involved with Digital Signage including marketing organziations, system integrators, PRO AV integrators, retailers, investors, advertisers, consumer service and public sector and military organizations - everyone involved in the use or supply of dynamic digital signage.
Suppliers of hardware, software, connectivity, and technology services such as systems integration and AV installation will find this planning guide and the background information to be very valuable.
North America's Dynamic Digital Signage (DSS) industry is very high growth. It now exceeds $1 billion in annual revenues with one million displays projected by DisplaySearch to be installed in retail, consumer service, health, hospitality and other Out-of-Home (OOH) locations by 2010. With this “critical mass” of installed displays and the achievement of a “tipping point”, Dynamic Digital Signage is ready to serve giant brands, giant retailers, giant suppliers and giant marketing objectives... the "Giants” are engaging.
For further information about the Digital Signage Planning Guide see the Introduction and Table of Contents below.
To order the "Digital Signage Overview and Planning Guide" 3rd Edition, which is provided on a CD ROM, send $49.95 to:
Digital Signage Guide
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Toronto, Ontario
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Introduction
Table of Contents
AV Integrators: See