The Digital Signage "Log Jam" - Revenues Through De-Jamming. Five problems are impeding the progress of projects and the success of suppliers. Problems and solutions are outlined here.
NAB (National Association of Broadcasters) and Digital Signage Show / KioskCom April 2010 : Engagement through the Technologies Prism.
This summary of the recent NAB and the DS Show offers insights and perspectives emerging from these events on the direction and pace of change in the use of broadcast and place-based media for branding and communications.
Architectural Media integrates Dynamic Display with design and fixtures to express the brand in the physical enviroment
Place-based Media Complements Multi-Channel Marketing
As introduction to the April 28 Digital Signage 2010 Virtual Trade Show, this short outline describes the role of Place-based media.
Digital Place-based Media Supplement (Download .pdf)
Download the full supplement or its individual articles written by Lyle Bunn.
What’s in a name? (Editor’s Forward)
Economic Upswing
The Sharpest Instrument in the Marketers Tool Chest
Digital Place-based Media: The High Value Proposition
Changing Consumer Media Consumption Demands Better Communications Approaches
Bringing Messages to Life in the Workplace
“CONTENT” is gaining “stride” and growing fast.
Content production for North America’s Digital Signage/Digital Out-of-Home (DS/DOOH) networks has reached $3.5 billion in annual investment, drawing on 21,000 person years of talent.
Digital Signage Supplement
Download the full 16-page, Jan 29, 2010 supplement (by permission of Publisher MediaPlanet), or its individual articles as originally authored by Lyle Bunn.
Bright Lights In - And For The Economy (foreward)
Advertising: Right Time - Right Place
Application: Increasing Communications ROI
Retail: Engaging Customers in Retail
Technology: Big Names Makes Waves In The Industry
Public Safety Through Digital Signage
2010 - A Year of Choices. Jan 2010.
The evolution of supply approaches offer options in the sourcing and supply of Digital Signage. Well defined communications objectives lead to a business and operatonal models, which are fulfilled by technologies.
"Fail to Plan - Plan to Fail". Jan. 2010
As published in the Digital Signage Best Practices" Guide, this articles oulines how to address the challenges of selecting the right media management software by defining the level of software functionality required to meet communications goals.
SWOT Analysis - DS/DOOH Industry Nov. 2009. SWOT - Strengths, Weaknesses, Opportunities and Threats are outlines within six primary catagories of industry competitive positioning in this in-depth 14-page paper.
Download other Papers and Articles by Lyle Bunn in this Resources section