The SPEED II program address the following subject areas to enable a digital signage opportunity or initiative to be initialized, move forward and succeed on an ongoing basis.
The SPEED II program is
comprised of two sessions of two hours each, or four one-hour sessions. These are typically delivered as a complete program or individual sessions, or can be customized for private or public event presentation.
Examples are used throughout the sessions with
reference to actual deployments and award-winning approaches. Guides and
templates are provided in Word and Excel formats in order to increase the pace
of project planning and sustainable project success.
SPEED II can be presented in two separate sessions of two hours each.
Part
One focuses on Project, Network and Business
Planning covering topics such as:
- Illustrative Applications of Dynamic
Signage
- Dynamic Place-Based Media in the
Communications Continuum
- The Neuro-science Driving Visual
Media
- The Planning Framework
- Communication Objectives
- Defining and Designing the Digital
Signage Network
- ROI Analysis
- Technology Infrastructure to
Support Business Goals
- Project Advancement Approach
- Network Financials and
Investment/Costing
Part
Two focuses on Content Strategy and Ad Revenue
Achievement covering topics such as:
- Content strategies and tactics
- Playloop Structures
- Composition of Content Spots –
Examples Illustrating Best Practice
- Analytics and Metrics
- Advertising and sponsorship
revenue achievement
- Media Planning and Buying
Approaches
- The Best Sources for Additional
Information
SPEED II can be provided in four one-hour sessions (which can be easily modified to better meet training needs).
Part One – Dynamic
Signage as a Business and Communications Tool
- The Inherent Capabilities
of Dynamic Signage
- Dynamic Place-Based Media
in the Big Picture
- Examples of Primary Applications
- The “Why” of Dynamic Signage
- Return on Investment and
Return on Objectives
- Planning Structures
- Communication Benefits
and Outcomes
- Network Financials
including Costing
- Investment Decisions in the Business Model
Part Two – Planning (Getting it Right the First Time)
- The framework
for Successful Planning
- The “How” of
Dynamic Signage
- Defining and Designing the Digital Signage Network
- Approaches and
Success Strategies for Advancing the Project
- Champions,
Decision-Makers and Influencers
- The Five Stages
of Successful Projects
- Assessing
Project Performance
- Situations that
Signal “Trouble”
- Product and
Services Sourcing Approaches
Part three - Content (Assuring the Benefits are Realized)
- Defining the
Communications Objective
- Dynamic Signage as part
of the Communications Continuum
- Audiences Targeting
- Playloop Strategy and Structures
- Best Practices by
Examples
- The Style Guide
- Standards of Content/Advertising
Part four – Revenue Achievement
- The ad planning and
buying process
- Typical ad pricing
- The media kit and
Mechanical Specs
- Sources of Ad Revenues
- Revenue Forecasting
- Tactical Approaches to Maximizing
Revenues
- Metrics that drive ad sales success.
- The Best Sources for
Additional Information about Dynamic Signage