Download this .pdf version of the "Guide to Digital Signage and Digital Out-of-Home" appeared as a special supplement in the March 20, 2009 edition of USA Today. (Editor: Lyle Bunn).
Following are full versions of 4 of the special supplement articles that were abbreviated in the published supplement due to space limitations...
Advertising Made Easy and Effective
"Content" and Coalition Governance
The Deployment Roadmap
Retail - The New Media Channel
National Association of Broadcasters - Executive Briefing Series
Digital Signage
Read the Review by Lyle Bunn
The New Madison Avenue Diet:
Lyle Bunn was the principal author of "The new Madison Avenue Diet" which identifies how dynamic outdoor display offers a powerful new tool for brand development, beyond the steady diet of TV ads. This paper can be obtained from Alchemy International, the digital display division of St Joseph Communications.